How to Create Company Culture: Examples of Culture Statements

in today’s contemporary world, it has become essential that your company culture statements must reflect the brand and its people accurately. While hiring a candidate or retaining a proficient employee, these statements play a major part in such a process.

Along with the other factors, the candidates rank culture as one of the most vital aspects when they look for career opportunities. Virtuous company culture may lead to better employee engagement, greater productivity, and lesser turnover. A company with a positive workplace culture can motivate employees to perform their best. Let’s understand how to create a company culture with some examples of its statements.

Understanding Company Culture

Company culture is the shared practices, beliefs, and core values amongst the employees of the company. Though you cannot touch or see a culture, it exists in the behaviors, approaches, and actions of the organization’s team members.

From recruiting practices to how individuals function, resolve differences of opinions, navigate change, and make decisions, the company’s culture outlines the unwritten but real recommendations of behavior.

This blog presents guidance on understanding or learning to sense an organization’s culture. For anyone striving to make a sale to a new client, seeking a job, or any manager, or contributor endeavoring to revolutionize in a company, the culture is an authoritative force that must be accounted for in all the efforts.

What is Company Culture?

Company culture can be termed as a collection of shared goals, values, practices, principles, and vision that describe a business. It can simply be defined as the shared beliefs of a company. It is the way individuals feel about the core values they believe in, the tasks they do, where they observe the company is going and what efforts they are putting in to achieve success. Together, these traits epitomize the culture or personality of any organization.

It impacts how the way tasks are performed, the decisions a firm makes, and employees interact in any work environment. The elements in the company culture are management style, the company mission statement, work environment, goals, and expectations.

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Importance of Company Culture

Every company has its distinctive pattern of functioning which contributes to its working culture. The ideologies, thoughts, values, beliefs, and principles form organizational culture. The culture controls how the employees work amongst themselves and with persons outside the firm. The workplace culture decides the way team members work together in their organization. A healthy culture boosts the staff to stay loyal and motivated towards the management. The importance of company cultures are as follows:

Advantages for Employers:

A well-designed workplace culture benefits the company owners. Some of the advantages for employers are as follows:

  • Augmented employee engagement
  • Diminished recruitment and retention expenses
  • Improved brand image
  • Possess healthier staff by promoting work-life balance

Advantages for Employees:

If you produce great company culture, your team of employees will always feel happy to come to work and will be proud of their output as their suggestions and ideations are welcomed. Implanting culture in any work environment has the following benefits for employees:

  • Have a positive team morale
  • Maintain transparency
  • Well-being is improved
  • Possess job satisfaction

10 Company Culture Statement Examples

Company culture is crucial for companies these days as they need innovation to thrive in this competitive age. Nevertheless, if the work environment does not radiate innovation, coming up with teamwork or ideas, the probabilities are an initiative taken in that track would be a waste of effort and time. The culture that is apt for one organization might not be for another. You can learn much about practicing a culture from the companies’ example described below:

  1. Twitter

    The team of Twitter cannot stop talking about its culture and working with many ingenious people. Friendly co-workers, a team-oriented environment, and rooftop meetings in which every member is inspired to work for the company’s overall vision and goals. At the San Francisco headquarters, they can also expect free meals, yoga classes, and unlimited vacations for a few of them.


    You cannot compete with a company that possesses teams that are friendly and pleasant to each other. No set of rules, activity, or program can surpass having a happy and fulfilled team of employees who know that their work matters.

  2. Google

    The list of organizations having a great culture is not complete if we do not mention Google. It receives stellar reviews for advancement, perks or benefits, and pay. Employee trips and parties, financial bonuses, open presentations by high-level executives, free meals, a dog-friendly environment, gyms are some of the perks available to all. Googlers are considered to be much driven and talented.

    As it has expanded, maintaining a uniform work culture has proven to be a bit challenging between satellite offices and headquarters, as well as amongst the diverse departments in the company.


    To meet a growing company’s demand, the best culture has to upgrade itself. Even the best culture needs to revisit itself to meet a growing company’s team. The greatest company’s culture leads to a prosperous business. This necessitates a progressing culture that can evolve with it.

  3. SquareSpace

    SquareSpace is a popular start-up and is frequently chosen as one of the best workplaces to get employed in New York City. Its culture is ‘creative, flat, and open.’ Having a flat organization means there are no or a few ranks of management in between executives and staff.

    For example, SquareSpace offers vigorous perks and benefits, including flexible vacations, coverage of health insurance premiums, catered meals, attractive office space, stocked kitchens, relaxation spaces, periodic guest lecturers, and monthly celebrations. Such concrete benefits, direct access to management, and sensible leaders have a huge impact.


    The team of employees feels that their voices can be heard when they are not silenced under the layers of administration and management. Such a level of empowerment and freedom makes employees confident and improves their morale.

  4. Zoom

    Zoom Video Communications is one of the most popular platforms for audio and video conferencing, chat, webinars, and collaboration. They have created a ‘happiness crew’ whose main focus is to preserve a supportive culture as the company matures.

    Dissimilar teams gather together to help local organizations such as the Denver Food for Thought, Habitat for Humanity, and Special Olympics. On their company-wide meeting, employees identify a co-worker who supported them and segment updates to keep everyone in the loop and show gratitude for individual triumphs.


    They make continuous and conscious efforts to evolve the culture within the organization. The company hosts an event for their employees to bring their parents or child to work. By this, the associates can meet the persons who encourage their colleagues in their personal lives.

  5. Southwest Airlines

    The airline business is often scorned for poor customer service and grumpy employees, but Southwest Airlines contradicts these notions. Loyal customers often ask a friendly and happy employee who endeavors hard to assist.


    The workforce who are influenced by a vision and common objective are those individuals who are eager to be part of that larger goal.

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  6. Warby Parker

    Since 2010, Warby Parker has been manufacturing and marketing prescription glasses online. Its glasses have unique designs and directly sell to clientele, removing the middleman and thus, maintain low prices.

    The company ensures that there are continuously upcoming events – fun lunches and programs. This will make all the departments something to look forward to. They use varied approaches to make sure that every member functions well together by asserting everyone to keep break-time spaces clean or letting random employees go out for a lunch break together.


    Warby Parker has kept the culture code to be very thoughtful. For this, they have formed a devoted team that schedules forthcoming programs and events to encourage the community.

  7. Zappos

    Countless benefits and a place that is exciting and enthusiastic to making consumers happy is the Zappos art to maintain culture. When you set the company cultures right, outstanding types of customer service and brand will be materialized.


    The recruitment process of Zappos checks whether the candidate fits into their company traditions or not. Their managers consider such a fit to be imperative. Such aspects promote the work culture and satisfied employees, which eventually gains happy customers.

  8. Adobe

    Along with the perks and benefits, Adobe has a company culture that eludes micromanaging and trusts their employees’ performance. It gives its employees thought-provoking projects and provides the support needed to help them meet such challenges effectively.

    The staff is given stock alternatives so that they get to know that they have both a reward and a stake in the business’ success. Incessant training that endorses risk-taking without any fear of penalty is a part of open culture.


    Placing trust in your teams promotes implementing culture. Such trust makes the team independent and ultimately, helps you grow your company.

  9. Chevron

    Chevron exhibits its care about its employees by rendering fitness and health centers through health-club memberships or at the workplace. It presents other health-based programs like personal training and massages. It also insists their staff take fixed breaks. To put it in other words, the organization focuses on the well-being of employees and they observe that their contribution is highly valued.


    The company’s culture is not denoted by having free beers and ping-pong tables. Merely providing your team a sense of well-being and safety and producing a policy where every person looks out for one another can suffice.

  10. Facebook

    Similar to Google, Facebook is also a company that has evolved and well-known for its unique company culture. It provides stock options, lots of food, on-site laundry, a focus on teamwork and open communication, an open office space, and a competitive environment that nurtures personal learning and growth. It has adopted flat organizational learning and cultures by utilizing the space and buildings. Its CEO works in an open office along with other teams and this promotes a sense of equality in the company.


    When your organization relies on new staff who excel in a competitive arena, your company culture and related perks will probably be the significant point for the applicants. You must be prominent when compared to the rest of the companies who strive for attention.


The 4 types of organizational culture are adhocracy culture, clan culture, and market culture.

The 3 words to describe company culture are progressive, transparent, and flexible.

Good work culture is one where everyone is encouraged constantly to work collaboratively as a team, support one another, and fetch the best results in all the projects.


The company culture statements bring every employee to a common ground. No two firms possess the same culture. It is the company culture of a business that makes it different from the rest.
Contact CloudTutorial to create work culture statements that help you in promoting the brand image you want to stay ahead in the market. In this way, give a unique identity to your company that fosters retention, enhanced productivity, and higher profit margin levels.

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