10 Benefits of Having a Knowledge Base for Your Company

As your company grows, the need for training, swift answers to questions, and a lot of communication is needed between employees. This can be achieved with the help of a knowledge base. Not only does a knowledge base help teams interact with others easily, but it also helps customers find the right answers at the right time.

An effective knowledge base can encourage customers and employees to self-service and reduce the load on customer support teams.

Let’s first discuss what type of knowledge base exists.


Understanding 2 Types of Knowledge Base: Internal and External

There are two types of knowledge bases.

  1. Internal Knowledge base
  2. External Knowledge base

Internal Knowledge Base

Internal knowledge base software is for companies’ internal use only, i.e., no access to others except company employees.

Growing and big companies often have to adapt knowledge management tools to keep everyone updated on the latest happenings. An internal KM system is used for:

  • Onboarding of new employees
  • Employment information/perks and privileges
  • Share the latest updates with the whole team.
  • To answer commonly asked questions.
  • To collaborate on a single forum. e.t.c

External Knowledge Base

An external knowledge base is dedicated to being used and viewed by customers and the support team for the information they need. This has no access restriction or is only restricted to be accessed by clients. External knowledge bases are popular tools to make sure clients get easy access to data they require. Information like:

  • How to get started guides
  • Frequently asked questions (FAQs)
  • Common asked questions
  • Troubleshooting
  • Feedback
  • Legal guides, e.t.c

Decide what kind of knowledge base is needed for your business and move forward.

Now let’s discuss the benefits of knowledge base.


10 Reasons Why you Should Have a Knowledge Base for Your Organization

Benefits of Knowledge base for your company
  1. Better productivity

    A lot of time is required when employees from multiple teams have to collaborate and share information with team members. This becomes a cumbersome exercise when teams are based around the globe with different time zones and languages.

    Knowledge management systems increase the organization’s productivity as employees no longer have to wait for meeting calls as all the required info is already available in knowledge base articles.

    It also helps if the knowledge base can be translated into multiple languages, as your team and client both can be from different countries.

    Since knowledge bases are available 24/7, it increases productivity by removing the time limit, removing the need for lengthy meetings, and increasing understanding because of no language constraints.

  2. Increased engagement

    Employees tend not to like long meetings and training sessions. As if they are out of focus for a minute or are not at their best, they might miss some important information. That is why knowledge bases are better.

    Company employees can get the information using the knowledge base when they want or are at their best. It helps improve the content and start healthy discussions, which ultimately benefits the company.

    Subject matter experts have a profound understanding of a specific process, job, department, technology, function, machine, type of equipment, or material.

    It also helps improve the content and start healthy discussions, which ultimately benefits the company.

  3. Centralized knowledge center

    Often companies create a lot of useful content but finding them at the right time matters a lot.

    One of the benefits of a knowledge base is a centralized system where all useful material is stored and one place with proper categorization, be it videos, documents, training material e.t.c. as all the information is in one place, it takes less time to track and find the right information.

  4. Better customer retention

    One of the most challenging tasks customer service agents have is to increase a good customer experience.  A knowledge base is available 24/7 and has the most important required information; it automatically increases customer experience, hence better customer retention.

    In today’s digital age, customers tend to favor companies with notable customer support services.

    Fact: 96% of the consumers say customer service is an important factor to earn their brand loyalty (source)

    As soon as customers face difficulties, they register support tickets. The service reps interact with consumers by replying to such support tickets. And when this problem gets resolved, the ticket generated is closed.

    Building a knowledge base will help you keep customers updated and happy, which results in better customer retention.

  5. Quick resolution to customer problems

    In today’s digital age, customers want their issues to be resolved yesterday. Customers no longer want to wait for a customer service representative to come online and chat with them or wait for an email reply.

    This is where knowledge base software comes in handy. Whenever a customer searches for a resolution, a knowledge base immediately returns with articles discussing the same problem and its resolution, making it almost an instant resolution to their problem.

    These knowledge base benefits make your overall customer experience pleasant.

    Build an advanced knowledge base for your customers and give them answers fast – real fast.

    Take your app and help center to the next level with CloudTutorial.

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  6. Less stress for the customer support team

    Customer service agents often complain they are overworked and overwhelmed when there is an issue affecting most clients.  The support staff has to handle a massive amount of incoming inquiries,deal with angry customers and answer the same question again and again.

    A help desk software takes care of that easily. Every time there is an outage or an inflow of inquiries, the first thing a customer sees is a knowledge base article explaining the same issue and its current state.

    This helps reduce stress on the support team as the majority of customers will be on their way back to their task, not bothering to make a phone call or wait to talk to an agent.

    This helps reduce stress on the customer support team as the majority of customers will be on their way back to their task, not bothering to make a phone call or wait to talk to an agent. 

  7. Better search engine optimization

    Search engine optimization is an art. Companies invest a lot to rank better on Google for better visibility and to acquire new clients.

    It turns out that maintaining a robust Google drive aids you to possess good knowledgeable content. If your content is good and people are reading and engaging with it, there is no need to hire SEO firms for your organization. Knowledge base software can help you rank in Google searches.

    Knowledge base can help you rank in Google searches. If you have the required information and customers can find answers on your platform, chances of its ranking are highly likely without the need for any other efforts.

  8. Useful insights

    While you can share user guides and training materials with your clients in any other format as well, it won’t be able to capture the insight you can get using a knowledge base software. With knowledge bases, you can get useful insights like:

    • What information do most of your users are searching for?
    • Is there any redundant information?
    • What is your employee engagement rate?
    • Which products have the most problems and need answers?
    • What tasks require your audience to search and find help for?
    • Which knowledge base documents have the highest satisfaction rate?
    • And much more

    And other such best practices that aid you answer these doubts.

  9. Best for teams working across the globe

    Such knowledge base benefits cover these shortages faced in the businesses that are working remotely. Instead of waiting for team members to come live and have a meeting, you can simply log in to the knowledge base software and share the information.

    The same created information can be used by any other members whenever needed.

    One of the benefits of a knowledge base is it covers these lacking for remote businesses. Instead of waiting for team members to come live and have a meeting, you can simply log in to the knowledge base and share the information.

    The same created information can be used by any other team members whenever needed.

  10. Consistency

    For enhanced customer experiences, consistency is the key for every business. One of the benefits you get with the knowledge base is consistency. You can create and categorize according to the product or add tags, create new topics, and add useful product features.

    Customers and your marketing team can rely on it as they know the required updated info will always be there.

    With the help of a knowledge base, you can provide consistent product support that will add value to your products and benefit your company.


Create a Knowledge Base before you Finish Your Coffee with CloudTutorial

create knowledge base with TCT

With CloudTutorial, you can get your knowledge base up and running in minutes. We have tried to keep our knowledge base software setup process as simple as possible. No technical knowledge is required to get it up and running.

CloudTutorial’s advanced AI search engine also makes sure users get the required information easily. It also handles typos, i.e., if a user searches for some information with a typo, Our Ai search engine detects the anomaly, informs the application, and displays the result accordingly, making it one of a kind self-service tool.

This functionality also helps customer service agents answer customer questions as they are always in a hurry and handling multiple clients in parallel.

CloudTutorial’s strong analytics help identify customer satisfaction and employee engagement levels.  You can get statistics like:

  • Which use cases are the most searched?
  • Time spent on a specific topic
  • Are troubleshooting guides really a help?
  • Are troubleshooting instructions helpful, or are customers skipping a specific part?
  • Is self-help really working, or users tend to talk to customer service rep?

These stats help you modify the articles for a better customer experience.

CloudTutorial also gets user feedback to know if the article was helpful or is there any more information they need to know?

Build an advanced knowledge base for your customers and give them answers fast – real fast.

Take your app and help center to the next level with CloudTutorial.

Sign Up Now For Free


FAQs

While a knowledge base is mostly used for existing customers and helps in customer retention, it also helps get new clients as new customers can find answers to their questions in your knowledge base platform, giving them the information they can use. This helps establish you as an authority in your niche, hence increasing their trust in your brand.
Yes, you can define any custom user roles as needed. Another feature unique with CloudTutorial is you can give a single user multiple roles based on which project they are working on, as a user can be an editor in one project and a reviewer in the other one.
Studies have shown companies with knowledge base implementation have better employee satisfaction rates than others. This has a far reach effect that ultimately helps the business and its customers.

Conclusion

A knowledge base is the first line of defense for your organization where customers connect, as it can provide instant solutions to their problems. Similarly, a knowledge base can benefit your internal team and provide training material, and all the important information needed, increasing the efficiency of your team.

With a proper knowledge base like CloudTutorial, you can:

  • Increase your team’s productivity
  • Centralize all useful information
  • Increase your customer retention
  • Quickly resolve issues without the need for human intervention.
  • Decrease load on customer service agents
  • Provide useful insights
  • Help you rank in search engines.
  • Provide a consistent customer experience

Provide unbeatable customer service by building a knowledge base for your app

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